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Targeting a broader audience by tapping into Cameron's film, television and music career.
May 22, 2024
By: Lianna Albrizio
Associate Editor
Schwarzkopf is following up on the launch of its “What Story Will You Tell?” campaign with the naming of a new brand ambassador, Emmy Award-winning actress and platinum recording artist Dove Cameron. The Henkel-owned brand premiered a TV commercial and campaign on March 5, featuring global brand ambassador Sofia Vergara and global color ambassador Chris Appleton. Now, the brand hopes to target a broader audience by tapping into Cameron’s film, ...
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